Sydney Sweeney Teams Up With Novig for Bold New “Just Sports” Campaign

One platform. One obsession. Just sports.

Ahead of football season, Sydney Sweeney is putting the focus exactly where it belongs, on “Just Sports.”

Today, we at Novig unveiled our first national brand campaign featuring Sweeney, bringing to life our belief that the best sports trading experience comes from a platform singularly focused on sports.

While prediction markets can span a wide range of topics, Novig’s entire platform is dedicated to sports. Built by sports traders for sports traders, every feature, market, and product decision is designed around creating the ultimate trading experience for sports fans.

“The campaign was about embracing a fun idea,” said Sweeney, who also joins Novig as a strategic partner and equity holder. “The concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humor and a playful edge.”

Novig launched nationwide last month under a federally regulated framework. The platform combines the mechanics of modern financial exchanges with a sports-first experience, creating a more efficient and transparent way for fans to trade on sports outcomes. As the only prediction market to maintain a 21+ age requirement, Novig is setting a higher standard for responsible participation as the category continues to grow.

“Sports fans deserve a prediction market built specifically for them,” said Jacob Fortinsky, co-founder and CEO of Novig. “There are many places where people can engage with prediction markets across different categories. Our focus is sports, and by dedicating ourselves entirely to sports, we have built a better experience for fans. Sydney helped bring that message to life in a way that’s impossible to ignore.”

The campaign will debut nationally across digital, social, online video, and out-of-home placements throughout football season, with additional creative and activations planned throughout the fall.

For more information, visit novig.com/justsports.

For campaign visuals, visit here.